you have questions, cue has the answers

Whether you are just starting out as an Event Pro and looking to schedule your first gig, or you’re an experienced multi-op, cue can help you run your business more efficiently, and make you more competitive. Our cue&A is meant to answer some of the common questions we get from event professionals looking to take control of their businesses.

What is an Event Management Platform?

An Event Management Platform (EMP) is a suite of applications designed to help you manage the repetitive, day-to-day task of your business. These platforms can – after some initial setup – handle key business functions, such as:

  • Lead Management / Automation
  • Proposals and contracts
  • Customer Relationship Management (CRM)
  • Billing and Payment processing
  • Workflow management / Event Timelines
  • Business Intelligence
  • Segment-specific tools (music picker for DJs, photo management for photographers, etc.)
  • Analytics
      Why does my event business need automation?

      The last thing you wanted to do when you started your journey as an event pro is to run a business. Yet many DJs, photographers and the like start or continue to use archaic processes that take up too much of their time and energy, and ultimately cost them business. Properly configured automation will take many of the day-to-day tasks off your plate, freeing you up to cultivate more business, book more events, and provide superior experiences for your clients.

      Why is an EMP as important as my equipment?

      A properly configured EMP takes care of the tedious tasks – big and little – that take your focus away from cultivating more clients and providing them with superior experiences. A properly configured EMP will then take all of your divergent data points, and using machine learning and deep analytics, give you a comprehensive picture of the health of your business. Where growth opportunities are, and where resources can be better utilized.

      cue does this.

      What is the difference between cue Premium and cue Essentials?

      A FREE cue Essentials account gives you access to a simple and comprehensive set of tools to manage your business and events, including cue exclusive Venue Intelligence, proposals and contracts, financial ledgers, expense tracking, and more.

      A cue Premium subscription ($39/mo., $390/yr.) includes the features in Essentials, and adds powerful automation tools, timelines and forms, and custom templates to assist you in improving your workflows. In addition, sophisticated analytics, social tools, a dashboard to give you a glimpse of your business’s health are all on the horizon making cue Premium the most comprehensive platform for running your business in the event industry.

      How "free" is cue Essentials really?

      Like free-free. Which is why we don’t offer a free trial.

      Our competitors provide some version of restricted access for a limited time before requiring a paid account to continue access to your business data. cue Essentials is completely free-to-use, with no time limits, event limits, or revenue restrictions. Just everything you need to organize and run your business better.

      For free.


      What happens to my data if I move between cue Essentials and cue Premium?

      Since cue Essentials and cue Premium are the same platform, so the short answer is “nothing”.

      The longer answer is, your data is your data, and it is there from the moment you create your free account. A subscription to cue Premium unlocks a next level of sophisticated analytics and business intelligence tools, allowing you to slice and dice your data, and to make the best decisions for your business.

      And because cue Essentials and cue Premium are different levels of the same platform, you will be able to these more advanced tools to look at your historic data going back to the creation of your account. Conversely, should the business need arise for you to downgrade from cue Premium to cue Essentials, the platform will continue to track everything you are doing, and you can resume using the advanced tools of cue Premium by reactivating your subscription.

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