The difference between a good event and a great event is an attention to detail, and the more details you have about your clients and their event, the better their experience with you will be. In this video, Lou takes a deeper dive into an event, and how granular you can be for your client and their needs, including notes, document management, payment tracking, proposals and contracts… all the things you need to turn an inquiry into a gig your clients and their guests will remember, and tell other people about. In the next video, Lou discusses information access, and the differences between user-level and platform-level data.